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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. There’s a good background story about it on Wikipedia.). For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. There’s a good background story about it on Wikipedia.). For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations.

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article thumbnail

What’s Behind the Resurgence for Account-Based Marketing

LeanData

As recently posted on LinkedIn By Dan Ziman. There’s a good background story about it on Wikipedia.). For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.