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PODCAST: Deep Dive Into Data

DealSignal

Bad data can upset salespeople and if they get a ream of bad data they could lose trust in the marketing organization. It can corrupt your process, and it can corrupt your trust between sales marketing. You know, we need a ton more leads! We need more leads, we need better leads, where are the Glengarry leads!

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.