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Why Sales Marketing Alignment Projects Fail

Envy

Sales on the other hand, will always regard Marketing as money-burning idealists who like to make the company logo look pretty and deliver shabby leads.”. It was my opinion that merging sales and marketing into a single unit has, at best, a slim chance of succeeding. Has anything changed in the last 3 years?

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Marketing Automation Trends for 2010

LeadSloth

I have asked many of the vendors, consultants and thought leaders to give their opinion. There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ). predictions.