ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ViewPoint

JULY 11, 2011

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

PathFactory

DECEMBER 17, 2018

This concept is supported by numerous reports that have shown that connect rates are highest when you follow up on hot leads immediately after they interact. The power of the binge: Empowering BDRs and Sales. This empowers them to have more productive conversations and move leads through the funnel faster. Food for thought.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45