Eloqua, Lead Management, Lead Qualification and MQL

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Eloqua

Lead Management

Lead Qualification

MQL

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Webinars

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