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PODCAST: Deep Dive Into Data

DealSignal

So in marketing we need to reach accounts, we need to reach people in marketing campaigns, so bad data is bad data about an account, bad domain for example, or the wrong company size information–we think we should be spending a lot of energy on a company that’s been acquired and they no longer make their own decisions.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.