SnapApp

APRIL 4, 2018

This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

MARCH 10, 2020

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120