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Inbound Marketing & Marketing Automation

LeadSloth

And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). What Does it Do for You?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .

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Video Distribution: The Best Places to Use and Share Video

Vidyard

LinkedIn 2.4 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. LinkedIn users love video.

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Video Distribution: The Best Places to Use and Share Video

Vidyard

LinkedIn 2.4 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. LinkedIn users love video.