41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Marketing Sourced Revenue: Marketing performance and attribution tools and data capture methods are making it much easier to accurately and reliably track where leads and opportunities were sourced from. 7: Closed/won. .
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