41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Tracking method – Eloqua. . . 7: Closed/won. . Adam Honig.
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