3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing
Ledger Bennett
FEBRUARY 24, 2020
It’s easy to Google ‘B2B Marketing Trends’ and assume, when you see topics like ABM and personalisation crop up time after time that you should be taking action. There’s also some evidence to suggest that a lot of these are B2C thoughts and trends creeping into B2B methodology. Call out the bulls**t! Other blogs that may interest you.
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