Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). You’re probably feeling it.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

SmartBug Media

MARCH 10, 2020

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

FEBRUARY 16, 2017

Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? Then ask: where are these leads sent to? It’s no fun if you have to manage another database, but if the information can be sent directly to your marketing automation or CRM platform, you’re golden.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Martech

FEBRUARY 25, 2022

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Acoustic Campaign (via Acoustic).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120