Onalytica B2B
JANUARY 8, 2019
I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.
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FEBRUARY 16, 2021
Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. ” Elissa Fink: So, yeah, for us, it was that kind of motion for category creation, so to speak. But it was all about the category creation. It’s a service model to everybody else. This should be powerful.
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