41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. Website lead to MQL, 2. Adam Honig.
107 
Let's personalize your content