41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The latter needs to be larger in order justify continued investment. . . In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. In most cases the leads are typically labeled something like "qualifying", "converted", or "rejected". Average Order Value.
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