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Riding the IoT wave at PTC

SWZD

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. Tracking method – Eloqua. . . Dustin Tysick.