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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. This is where Mariana comes in. Pretty cool, I must say.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

From new ways to use video across the entire marketing funnel, to sales teams using personalized video to engage prospects, all the way to HR teams using video internally for training and executive briefings – video is no one-trick pony. More than 20B videos are played on Snapchat, YouTube & Facebook each day.