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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs.