Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Your client’s RevOps team defines the success you are looking to drive, focusing on enhancing sales efficiency, refining processes and maximizing revenue generation. In your inbox.

Ideal Customer Profiles 107

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 107

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Metadata

JANUARY 18, 2023

Instead of responding emotionally, look at your data and trends to understand performance; only then should you make the necessary adjustments. Not only will this help you weather this economic downturn, but you’ll be prepared for the next one because you have a crystal-clear view of your efficiency metrics.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Ledger Bennett

FEBRUARY 23, 2021

As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and marketing still left haggling for revenue attribution.

Lead Ranking 69

Lead Ranking Top of Funnel Marketing Management SQO 69