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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

A more efficient approach is to automate by integrating the prospect and lead data garnered from media campaigns and partners directly with your marketing automation system and/or your CRM. Today, we have the ability to gather data from every campaign we run but most of it we can’t and don’t act on.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Direct mail & Telemarketing. Social media —with a focus on LinkedIn—can be the ideal way to research contacts at companies of interest, but isn’t always quick or efficient. To keep track of what your leads and lead approaches are doing, you need to have an efficient infrastructure in place. What are your options?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.