Remove Effectiveness Remove Guerilla Marketing Remove Paper Remove SIC
article thumbnail

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) I am curious to see the papers about this. Hopefully this blog will in some small way contribute to making marketing more effective for all areas. March 20, 2009 1:17 PM Kenji said.