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Should You Test That? When to Engage in SEO Split Tests

Moz

Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64
article thumbnail

Should You Test That? When to Engage in SEO Split Tests

Moz

Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64