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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). And we are in the fortunate position of educating others.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.