Education einsof Marketing Leads Relevance 
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? That I’m sure to hear about them since I know I’ve missed adding many to this list.)
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