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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Selecting the right form of display ads helps marketers to scale up personalization to streamline the B2B sales cycle. Omnichannel retargeting is a cookie-based technology to equip marketers to follow their visitors all around the web after they have visited your eCommerce or business website at least once.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Nick Hajili, the Associate Professor of Marketing at Swansea University as follows: “Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in eCommerce by directly influencing intention to buy and indirectly influencing perceived usefulness.”