ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ViewPoint

AUGUST 30, 2012

In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. I live in the marketing side, so I talk to these marketers. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. Finding creative ways to streamline and automate mundane tasks is the name of the game. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69