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30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. I'm seeing a real shift in B2B tech toward the world of ecommerce. In the end, we all have the same goal. . Kate Talbot.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. I’m seeing a real shift in B2B tech toward the world of ecommerce. In the end, we all have the same goal. Kate Talbot.