article thumbnail

How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). It’s a win for visitors and page owners alike.

article thumbnail

How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Landing Page Videos Recommended Video Type(s): Promos and Personalized Landing pages are all about conversions. It’s a win for visitors and page owners alike. Power up your website with video. Learn From the Pros U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use B2B Email Automation to Align Sales & Marketing

Delivra

Enhanced lead nurturing: Personalized experiences are critical for B2B conversions. More than likely, your company has spent more than enough time dwelling on the problems between your sales and marketing teams. Let those factors help you create highly personalized experiences. Change the focus to email automation. DemandJump.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Turn your blog post series into an ebook, and experiment with how much personal information you can get away with collecting in the form before conversion rate plummets. 57% of B2B buyers have already made their purchase decision before ever speaking to a sales person - CEB Global. . . That was before the days of content marketing.