Doubleclick Mobile Advertising Multi-Touch Attribution Purchase 
Oktopost
APRIL 22, 2019
Attribution. Especially, for B2B and Considered Purchase marketing. In addition, today’s buyers are also more complex in their purchasing patterns. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. This cacophony of attribution solutions has created an ironic situation.
Choozle
MARCH 2, 2024
Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.
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