Doubleclick Media Plans Personalization Youtube 
Hubspot
APRIL 2, 2021
That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.
RebelMouse
JULY 13, 2018
The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. If not, this is a good lesson in the importance of a hyper-personalized and hyper-localized — if possible — search strategy. Either way, it's important to understand your audience and how to reach them through personalized keywords.
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