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The Lead Generation Strategy Guide

Zoominfo

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Additionally, it provides an organic platform for a company to further establish itself as a subject matter expert in its domain. Outbound Prospecting.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

The main benefit of adopting a referral program is that leads who were referred typically have a faster sales cycle because there’s already a level of built-in trust. Additionally, it provides an organic platform for a company to further establish itself as a subject matter expert in its domain.