article thumbnail

Why You Need to Build a Mailing List Right Now

Optinmonster

It’s also incredibly inexpensive and well-documented by email marketing experts. The Secret To a Great Marketing Campaign: A Great Mailing List You can’t just start emailing people randomly and expect to see great results. Buying email lists from list brokers is a bad idea. Don’t do it.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales.