How to Qualify a Lead: The Battle-Tested B2B Framework
SnapApp
MAY 29, 2018
And, it all starts with marketing efforts that fill the top of the funnel with poor quality leads: Or, put another way, poor lead qualification. Every time a sales rep interacts with an unqualified lead, you’re losing money. By making calls to qualified leads instead, your process is 10-50x more efficient.
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