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How to Build a Personalized Account-based Marketing Strategy

Valasys

You display your worth to your prospects and customers by building a personalized account-based marketing strategy, that would typically include the following steps: 1. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. While it doesn't offer all the features of other services, Opentracker offers smaller companies an extremely affordable entry point into post-click marketing starting at about $20 per month.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. billion by 2014.