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Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Customer value, using indicators like RFM, cumulative margins, or intent signals. Channel usage. This can be communications channels like email or telephone. Product usage.

Tips 196
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion.