Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

GaggleAMP and Addvocate are examples of platforms that make it easier to include your partners and employees in your content distribution and for you to monitor and track results. Keep an eye on them, I expect Disqus’s offerings to become much more interesting to B2B marketers in the next year. Yahoo/Bing. Retargeting.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

The image at the right shows the results of an eye tracking study and how the focus is on the content. Banner blindness, or the tendancy for web visitors to scan a page around an ad without looking at the ad, is well documented. Every channel has similar issues.