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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Adam Honig.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers. Then, around 2010, predictive marketing started to take root.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Through advanced statistical methods, it can handle vast datasets, identify patterns, detect anomalies and generate insights in real time or near real time. By understanding customer sentiment, you can quickly respond to issues, engage with customers and take proactive measures to improve customer satisfaction.