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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

Frugalnomics - in the face of two successive significant economic downturns over the past decade, buyers now demand proof of bottom-line impact and highest value from each and every purchase. Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Klout scores.