Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
The former is just good old fashioned selling, while the later is optimize your sales and marketing resources – time, headcount and budget – by focusing them on the accounts most likely to drive big revenue. Chief Marketing Officer at InsideView, Author. 2017 is the year that people get into their heads and become account based.
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