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What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Buying is a continuous and dynamic process.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Buying is a continuous and dynamic process.