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What Salespeople Need to Know About the New B2B Landscape

xiQ

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

In turn, this drives the B2B buyer’s propensity to seek information from vendors who work with companies across regions or vertical segments, and who can use that knowledge to help frame and deliver solutions for that buyer’s needs. Specious talk about disintermediation of salespeople obscures the real issues facing firms.