How to put the "Viral" in B2B Marketing Viral Campaigns?
Ambal's Amusings
MARCH 18, 2010
Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 3 speaking/workshop inquiries. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels.
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