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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 3 speaking/workshop inquiries. It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. To date, the video has received thousands of views on YouTube and social media networks.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. To date, the video has received thousands of views on YouTube and social media networks.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Cindy Bates.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Cindy Bates.