Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

OCTOBER 7, 2010

For these solutions we see little pricing power for vendors, higher performance / capabilities at a lower cost year over year, and standardization / consolidation. Costs are being cut with as-a-service applications such as Salesforce.com.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. At a price point starting at just $5 per month, Zoho Campaigns is worth a look. Cost: Prices are determined by the number of contacts in your marketing database, so give them a call to find out more.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101