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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? What can you do via the phone?

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. D- Demand Generation. J- Jump Page.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Wednesday, June 9, 2010.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

A more static website or series of microsites. Content marketers should develop a plan to promote their content in a unique, platform-native way across all of these assets. The White Paper is in his briefcase. Most direct marketing advertisement methods (paid search, etc.) Photo Credit: Gorilla Suit.