The Content Marketing Question: To Gate or Not To Gate?
Ambal's Amusings
APRIL 29, 2010
How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?
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