Personalization is Powerful, But Don’t Get Too Personal
DivvyHQ
JUNE 23, 2017
More on that later, but since then I’ve been doing some research on the benefits and do’s and don’ts of email personalization, and have formulated some guidelines that you might find useful. B2C marketers obviously have more slack in this rope vs. the tightrope that many B2B and enterprise marketers have to walk.
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