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Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

More on that later, but since then I’ve been doing some research on the benefits and do’s and don’ts of email personalization, and have formulated some guidelines that you might find useful. B2C marketers obviously have more slack in this rope vs. the tightrope that many B2B and enterprise marketers have to walk.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Campaign A specific series of activities used to market a product. T imeline – And when will they need it?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Campaign A specific series of activities used to market a product. T imeline – And when will they need it?