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Webbiquity
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
Convince & Convert
JUNE 8, 2010
A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. 450,000 views on YouTube, and counting.
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