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Digital Experience Pricing

TrustRadius Marketing

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. You can streamline your team’s workflows with analytics, customer management, and automation.

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. As this happens, expect the lines to blur between CDPs and other tools and platforms.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. To learn more about the importance of customer engagement for your enterprise, check out our definitional piece: What are Customer Engagement Platforms?

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I ended my time at IBM as the vice president and general manager of the Internet Applications Division.

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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

Beyond employing a body of seasoned and storied journalists telling the stories of the day, The Post has embraced the careful implementation of data tools to compile rigorous first-party data profiles. Rather than sales messaging, content marketing focuses on audience needs and helps establish lasting rapport. The sales will follow.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. What is Customer Data Management? 4 Key elements of a customer data management strategy. Table of Content.