How to Do A/B Testing in Marketing (A Comic Strip Guide)
Convert
OCTOBER 27, 2021
You can test headlines for open rates, times of day to send, CTAs to click, etc. There is no digital marketing channel that can’t be tested and improved upon. Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Without running a multivariate test, you may have ignored headline 3 entirely.).
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