Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Then they started getting picked off and integrated into broader marketing suites. The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. It’s a scaling issue.”
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